How and Where to Buy an Engagement Ring

Asking your girlfriend to become your wife is a big decision.

But when you finally do pop the question, that’s only the beginning. You’ll have many more big decisions to make.

One of which would be deciding on an engagement ring to present to her when the time comes.

Choosing the right engagement ring can be intimidating and stressful. You want to pick the perfect ring because you know that this is a ring she will be wearing for the rest of her life.

It is the ring that people will be looking at when they ask questions about how the two of you met or when they ask to hear the story of how you proposed.

Choosing an engagement ring may be a daunting task, but like any challenging endeavor, it’s easier if you break it down into small, bite-size pieces.

Rather than seeing the big picture as something that is insurmountable, you can look at it as a series of smaller, more manageable tasks.

On this page, we hope to help you accomplish that.

We’re going to give you simple tips that are easy to follow and will help you buy an engagement ring that you will be happy with and that she will love.

Best Online Engagement Ring Stores

We think that shopping for an engagement ring online offers a lot of benefits over shopping at a local, physical retail location.

You often get better service, have a lot more choice, save money and you can even get in house financing online.

Our top pick, James Allen also ships your ring, insured and for free worldwide. So if you are based outside of the US, you can still take advantage of buying from them.

Now we would like to share some more information on three online jewelers in particular.

We’ll dive a little deeper into their businesses to tell you what kinds of products they offer, what kind of shipping and return policies they have, and what type of customization they offer among other things.

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There are many online jewelry retailers, but if we had to pick just one, James Allen would be our top pick.

They are based in, and have a showroom in, New York City on Fifth Avenue, but they have also been online for over 10 years.

Like many other online jewelry diamond sellers these days, James Allen sells only certified conflict free diamonds.

They have over 150,000 of these diamonds available and all are photographed in 360° HD. They actually have a real time, diamond inspection service where you get to have a one-on-one consultation with a certified gemologist.

The gemologist does not work on commission so they will not be pressuring you to buy something, they will only be helping you to examine the stones you’re interested in.

You’ll be able to get expert guidance as you look at the diamonds you choose from any angle and with up to 40x magnification.

If you’re shopping specifically for an engagement ring, you can browse through one of their many different collections or you can even create your own customized ring.

Choose the type of metal you want, choose a setting, choose a diamond and then review the completed ring.

You can also limit your options to a certain price range to make sure you stay within your budget.

James Allen has an enormous selection of engagement rings, but with helpful employees eager to assist you, picking out the right ring should be easy.

Paying for it should be easy as well.

You can pay with a credit card or you can use one of their financing options. One option is a credit line with deferred interest payments if the balance is paid in full within six months.

Another option is a line of credit at a 9.90% APR with 24 monthly payments.

When you have chosen your ring, getting it shipped to you is also very easy.

Many online jewelers offer free shipping in the United States, but James Allen offers free shipping worldwide.

Any order over $500 will be shipped via FedEx Priority Overnight in the United States and international orders will be shipped via FedEx International Priority.

US orders under $500 will be shipped via FedEx Two Day Saver. International orders under $500 will be shipped via FedEx Economy or USPS.

All items will be insured and all deliveries will require a signature.

James Allen has a number of other policies to help make the entire process as easy as possible and to keep their customers happy.

Things like 24/7 customer service, hassle free returns, free engraving, 60 day free resizing, and even a lifetime warranty.

Their return policy allows for products to be returned for a full refund or exchange within 30 days if you are not 100% satisfied with your purchase.

You won’t even have to pay for shipping. Simply call the customer service department and within one business day you will receive a prepaid, fully insured FedEx 2 Day label along with instructions on how to safely and securely package your product for shipment.

All refunds will be processed within two weeks and your money will be returned in the form of the original purchase method.

We mentioned a moment ago that James Allen offers a lifetime warranty on their products.

They guarantee that all of their products will be free from any manufacturing defects at the time of delivery.

They will also repair and maintain your jewelry for a lifetime. Their warranty includes free prong tightening, re-polishing, and even rhodium plating and cleaning services.

James Allen is also getting a lot of great reviews from customers. One customer said that when he was looking for an engagement ring for his fiancée, he looked at places like Kay’s and Jared’s but they didn’t have great customer reviews.

He found and made a purchase. He said that he was praying that this ring would arrive as advertised and when he received it, he said it looked incredible.

He said “it sparkled like crazy, the quality and structure of the ring was beyond impressive.”

Another customer said that they purchased engagement rings and wedding bands from James Allen and they like everything so much that they also went on to purchase a pair of diamond earrings.

They said that the quality of all of the jewelry has exceeded their expectations and that they would highly recommend James Allen to anyone.

Several customers also commented on the 360° viewing feature on their website saying that it is amazing to be able to get such a good look at the diamond when you’re not even in the same room with it.

This company offers a huge selection of great products, they have fantastic customer service and they have warranty, shipping, and return policies that are tough to beat.

For all of these reasons, James Allen is our top pick.

Visit their website.

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Beverly Diamonds is a family owned jewelry store based in Los Angeles California that has been in business since 2002.

They have been online since 2009.

They strive for excellence both in the jewelry they create, and the service they give to their customers. They are also a company with a conscience.

They take steps to help the environment through energy conservation and recycling. They also have a policy to not buy conflict diamonds.

They will not buy diamonds from unknown sources or from countries that have not implemented the Kimberly Process Certification Scheme, which is a process established in 2003 to prevent conflict diamonds from entering the mainstream diamond market.

The Beverly Diamonds website has an excellent selection of products.

They have rings, earrings, pendants, and bracelets. Under the section for engagement rings alone they have eight different collections and each collection has many different rings to choose from.

You can browse through many different rings and each one has 360° photographs so you can see the ring from all angles.

You can choose the type of stone, the style of cut, the band material, the ring size, and even choose to have it engraved.

Once you’ve made your selection, you can click the add to cart button and check out, and they even have financing options available.

There is a phone number you can call to get instantly approved for a line of credit, or you can also put the ring on lay away.

With their layaway plan you can start with a 10% down payment and you can take up to six months to pay for the ring.

The layaway plan is also interest free so you won’t have to worry about any additional charges.

You can purchase from Beverly Diamonds with confidence because they have a 30 day money back guarantee return policy.

They say that if you are not 100% satisfied with your purchase, you can return your product within 30 days for a full refund or an exchange.

A lot of other retailers will charge a restocking fee, but Beverly Diamonds won’t charge you a penny.

If you are going to return a product, there is a phone number you can call and they will give you instructions on how to package and return the item.

You will have to request what they call an “RMA number” and write a number on the outside of the box so they can process your refund.

You will also need to insure your return shipment.

If a solid return policy isn’t enough to make you comfortable about doing business with, you may be interested to know that they have excellent reviews from their customers.

There are hundreds of customer reviews aggregated on various other websites and the reviews are fantastic.

For example, on Trust Pilot there are over 341 customer reviews and an average rating of 9.6 out of 10.

There are over 100 reviews on Wedding Wire with an average rating of 4.8 out of 5.

Customers are leaving positive reviews not only for the products they received, but also the excellent customer service and buying experience.

One customer said “I had a great buying experience with Beverly Diamonds.

From the first initial call to the customer support team, I knew right away that they genuinely want me to get the best diamond ring for my budget.”

Another customer said that the ring they received was gorgeous. It was simple, yet elegant. And the box it came in was also very pretty.

There was also a review from a customer who said that Beverly Diamonds is a great company with a good selection and very friendly customer service.

There are literally hundreds more customer reviews just like the ones we mentioned above.

With a great selection of products to choose from, excellent customer service, a solid return policy, and hundreds of positive customer reviews, you can see why Beverly Diamonds is one of our recommended retailers for anyone looking to buy an engagement ring.

Visit their website.

launchVisit Website

Kobelli is a Los Angeles based jewelry store that has been in business since 1980.

They have been online since late 2004 or early 2005. They have over 35 years of experience as an importer of diamonds and a manufacturer of diamond encrusted jewelry.

They have one of the most extensive collections of diamond jewelry you’ll find and they strive to offer competitive prices and impeccable customer service.

All of the diamonds that Kobelli sells are guaranteed to be conflict free diamonds. All of their diamonds are purchased in compliance with the United Nations Resolutions and the Kimberly Diamond Act of 2003.

At the time of this writing, navigating to the engagement ring section of their website brings up 1377 results so you will certainly have a lot to choose from.

You can narrow things down and customize your order by selecting a specific price range, choosing your desired gem type, choosing your setting, stone color, stone shape, stone clarity, gem weight, and the type of metal for the ring.

Once you’ve made your selections, you’ll be able to see photos of the ring from a number of different angles.

After you have chosen the ring you would like to purchase, there are a number of different payment options available.

You can pay with a credit card or by PayPal.

You can select a financing option that lets you choose three, six, or 12 monthly payments with rates ranging from 10 to 30% APR based on your credit.

They even have a layaway option that allows you to make a down payment of 20% of the total purchase price and then you will have up to six months with no additional fees to finish paying off the ring.

Kobelli ships worldwide and orders from within the United States ship for free.

Purchases over $500 will be shipped UPS Expedited with adult signature required. Purchases $500 and below will be shipped UPS ground or UPS Expedited with adult signature required.

If you have any questions about shipping, or anything else, they have a toll-free number you can call or you can e-mail them for assistance.

Kobelli wants to make sure that their customers are satisfied with their purchase. Because of that, they have a satisfaction guarantee.

If you’re not 100% satisfied for any reason you may return your item within 30 days of the original ship date.

They also have a free 90 day exchange policy so you can exchange your product for one of equal or lesser value at no cost.

After 90 days, you may still exchange your product, but you may be responsible for shipping fees.

This company also has a maintenance and repair policy that is excellent for their customers.

Every six months to a year customers are able to send a product in for tightening, refreshing, or cleaning free of charge. You’ll only be responsible for shipping charges but the care and maintenance is provided at no cost.

kobelli is also getting great reviews from customers.

Their physical location in Los Angeles has 51 customer reviews online with and an average rating of 4.9 out of 5 stars.

Their physical location also has 33 yelp reviews with an average rating of a perfect 5 out of 5 stars.

Customers are commenting very positively on both the products and the customer service they received.

One customer said that they never post reviews online but they left a 5 star review and said that “Kobelli deserves this review one hundred times over.

” She said that the people who helped her were the “epitome of exceptional customer service.”

Another customer said that they highly recommend kobelli because they show excellence in all areas. The variety of products, fast service, and great communication.

Of course not all of the reviews online were for their physical location either.

There were customers who lived in other states that were also leaving great reviews.

One customer said that they live in Pennsylvania, which is 2500 miles away from the location Los Angeles, and they said the whole process of purchasing and receiving a 40th anniversary ring was flawless.

With a huge selection, customer service that is second to none, good shipping and return policies, and hundreds of positive customer reviews online, it’s easy to see that kobelli is a great company to consider when you’re shopping for an engagement ring.

Visit their website.


Tips for Buying an Engagement Ring


What is your budget?

Let’s face it. Buying an engagement ring is a major purchase.

If you’re going to go out and spend a whole bunch of money, you need to spend some time thinking about how much you can actually afford to spend.

Conventional wisdom for the last several decades tells men that they should spend 2 to 3 months income on an engagement ring.

That seems a bit excessive. Rather than just assigning some arbitrary amount, take a look at your finances and see how much you’re comfortable spending.

You’ll no doubt want to buy a nice ring, but it’s probably not a good idea to be saddled with credit card debt as you and your new wife begin your new lives together.


What is her style?

Before you start shopping for a ring, it’s also a good idea for you to know what kind of jewelry she likes.

Does she like a lot of bling and big fancy pieces of jewelry? Or does she like something that’s much more subtle?

Does she like gold, silver, platinum or some other type of metal?

If you’re not sure, you can do a little snooping and poke around in her jewelry box to see what type of pieces she already has.

You can also keep your eyes open and see what types of jewelry she wears on a regular basis. Knowing what she likes, will make it a lot easier to pick out an engagement ring that she will love.


Choosing the band

When it comes to the engagement band, you’ll have your choice of a number of different metals.

Popular choices include gold, white gold, rose gold, platinum, and silver. Again, if you know what she likes, this will be an easy decision.


Choosing the right stone

Although there are many different types of stones to choose from, most engagement rings contain diamonds.

If your girlfriend has a favorite stone other than diamonds, of course you can choose any stone you like.

But for the purposes of this engagement ring buying tutorial, we’re going to focus on selecting the right diamonds.

If you’re shopping for a diamond you need to familiarize yourself with the four C’s of diamonds. The four C’s are cut, carat, clarity, and color.

When talking about the four C’s of diamonds, the cut refers not to the shape of the diamond, but whether the cut adds a nice sparkle to the diamond.

The cut of a diamond is graded on a scale from excellent to poor with an excellent diamond providing the most sparkle.

Many experts say that the cut is the most important of the four C’s, so you want to get the best cut that your budget allows.

To save money, you could choose a “very good” cut rather than an “excellent” cut, but you probably don’t want to go with anything less than “very good.”

Carat refers to the size or weight of the diamond.

One carat is equal to 200 mg. With all other things being equal, the more carats, the higher the price tag.

Clarity is measured on a scale from flawless to included. Inclusions are tiny flaws in the diamond.

If a diamond has very few, or very small inclusions, it will fetch a higher price.

Color is graded on a scale from D to Z.

D has no color and Z has a visibly yellowish color.

Generally speaking, it is more desirable to have a colorless diamond. However, some colors have become popular and a lot of people choose diamonds because they have a pink, yellow, or some other fancy color.


Choose the shape of the diamond

The shape of the diamond is often referred to as the cut, which makes things a bit confusing.

But here were are not talking about the four C’s, we’re talking about the shape. Some of the popular shapes include:

Princess Cut:

This is a broad diamond with a pyramid shape, flat on top and coming to a point at the bottom.

Emerald Cut:

This shape has large facets and is a great choice to show off the attributes of a diamond with excellent clarity.

Cushion Cut:

This shape was originally created in the 1800s. It is a classic style that is mostly square with rounded corners.

Round Cut:

This is one of the most popular shapes and does a great job of highlighting a diamonds brilliance.

Asscher Cut:

This is a square shape with a high crown that produces excellent sparkle and brilliance.

These are a few of the more popular shapes, but there are dozens more you can choose from.


How to save Money When Shopping for an Engagement Ring


An engagement ring is going to be an expensive purchase, there’s no way around that.

But there are some ways that you can save money. One way to save money is to be willing to compromise.

For example, if you want to save some money you can choose a smaller stone.

If you want a larger stone, you may have to compromise on color or clarity to get that larger stone at a reasonable price.

If you are choosing a lower clarity stone, you could choose a brilliant cut diamond because that style has many facets that help hide any imperfections.

Some people also suggest choosing a slightly smaller stone.

For example, you may want to go with a stone that is 1.8 or 1.9 carats instead of 2 carats. The difference in size is almost impossible to notice, but you’ll certainly notice the difference in price.

The metal you choose for the band can also save you some money.

For example, gold will be cheaper than platinum, and silver will be cheaper than gold and a 14 karat gold band will be cheaper than an 18 karat gold band.

Another way to save money is to do some comparison shopping.

You’re not limited to one jeweler, there are many retailers that would love to sell you an engagement ring and when there is competition, consumers benefit.

Do a quick Google search to see how many jewelry retailers are in your local area.

You can probably find half a dozen jewelry stores within a 10 minute drive.

Of course you also have the option to shop online for an engagement ring, giving you even more options.

In fact, shopping online for an engagement ring has a lot more benefits than just giving you more options to choose from.

Shopping Online for an Engagement Ring

Shopping online for engagement ring offers a lot of benefits, least of which is the benefit of having more options to choose from.

But is it safe to buy such an expensive item on the Internet? The answer is a resounding yes.

First of all, some online jewelry retailers have been in business for a number of years now and they value their reputation as reputable merchants.

Many online jewelry sellers have impeccable customer service and excellent return policies.

They will ship your product to you for free, insure that shipment so that if it gets lost or stolen it won’t cost you anything, and they even have a no questions asked return policy where they will pay the return shipping.

So you really have no risk at all.

We mentioned before that shopping online gives you more options to choose from.

One reason for that is because you’ll be able shop at a handful of different jewelers in your local area or a number of different online jewelers.

But online jewelers also have a lot more individual pieces available. A retail location has a limited amount of space to display their various pieces.

An online retailer can show you hundreds of different options with a few clicks of your mouse.

And of course you can look at all these different options without having to drive across town to visit a different store.

If the huge selection available with online jewelry retailers still isn’t enough for you to choose the perfect engagement ring, many of these merchants also offer customization.

You can select the band material, the type of stone you like, the cut, color, and clarity of that stone, and a number of other factors.

Once you’ve made your selections, you’ll be able to see what your customized ring looks like.

We really hope that the information we have shared here will help make a stressful and intimidating process a lot less stressful and intimidating.

We tried to share information that anyone shopping for an engagement ring will need, but of course any of the online retailers we’ve outlined on this page have great customer service and they have experts that would be happy to answer any other questions you might have.

Spend a little time browsing those websites to see what your options are, and we’re sure that you’ll be able to find the perfect ring to put on your fiancé’s finger.


Our Top Pick

Our Top Pick

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